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Shop the City

  • Melbourne Central Shopping Centre (map)

Your favourite one-day shopping festival is back on May 17! From 10am to 10pm, Shop the City takes over Melbourne Central to welcome winter with a whirlwind program of exciting offers, tasty treats and back-to-back events. You’ll need serious shopping stamina to make it through Shop the City from morning ‘til night, so Melbourne Central have loaded the program with plenty of pit-stops and pamper sessions to pace your day.

Here’s just a teaser of what’ll be happening: 
Flour Market are bringing together Melbourne’s most drool-worthy bakers for our very first donut festival. Feast your face from 5pm!
• Search for sweet prizes in a Treasure Hunt – and keep an eye on @melbcentral on Snapchat join the sprint to the major prize! 
• Unwind with a hand massage and cup of tea from Jurlique in the Chill Out Lounge.
• Your dream jewellery is only a few clicks away! Design your own piece with Francesca Collections’s new ‘Create’ app in the Chill Out Lounge.
• Up your accessories game with a monogrammed piece from Mon Purse’s pop-up shop. Plus, spend $150 at Melbourne Central during Shop the City to score a free Mon Purse gift! 
Kiehl's are setting up their Masque Bar to keep your skin hydrated. It’s a long day but that doesn’t mean you can’t stay feeling fresh! 
• A badly poured beer is a sorry sight. Learn how to do it right at TGI Fridays Australia Blue Moon Perfect Pour masterclass.
• Discover how BeeKeeper Parade’s bags are made at their bag design workshop. 

Head to the website to check out all the events

Show us how much fun you’re having by tagging #shopthecity and#MelbourneCentral when you post your snaps on Instagram and Twitter throughout the day. Tag @melbournecentral too and you may even be our next #regram!


Earlier Event: May 16
South Wharf Progressive Dinner
Later Event: May 17
QV's Neon Night Garden